Patreon vừa tuyên bo war với AI crawler. Khong phai tuyen bo mo mieng dau — CEO Jack Conte dung tren Instagram noi thang: “Neu khong co credit, compensation va consent thi crawler cu o ngoai Patreon di.” Cong ty cung cap cap voi Cloudflare de chan AI training crawler o muc network, ap dung ngay tren tat ca bai viet tren Patreon.
Day la tin lon doi voi bat ky ai dang kiem tien tu noi dung online. Mình da theo doi chuyen AI crawler ca nam nay, va chuyen nay dang chuyen tu “grom grom” sang “ban hanh dong that”.
Patreon va Cloudflare lam gi chinh xac?
Patreon da bat tinh nang Cloudflare Crawl Control o muc network cho toan bo platform. Nghia la bat ky AI training crawler nao — nhu nhung cai dang dung de thu thap du lieu cho GPT, Claude, Gemini hay bat ky model nao — se bi chan ngay tai cong vao, truoc khi kip cham vao noi dung cua creator.
Dieu quan trong la Patreon khong chan het bot. Search crawler van duoc phep — vi chung giup creator duoc phat hien va phat trien khan gia. Cloudflare phan biet ro giua ba loai: Search bot (giup SEO, duoc phep), Agent bot (AI agent truy cap de lam nhiem vu), va Training bot (lay du lieu huan luyen AI). Patreon chi block phan Training bot.
Tai sao noi nay la buoc ngoat?
Mình test va theo doi Cloudflare tu khi ho cong bo chinh sach chan AI crawler mac dinh nam ngoai. Cho den gio, moi thu van la “opt-in” — website tu quyet dinh co chan hay khong. Nhung khi Patreon — mot trong nen tang creator lon nhat the gioi voi hang trieu nguoi dung — bat tinh nang nay o muc default cho tat ca user, no gui mot tin hieu rat manh.
Noi cach khac: khong con la chon lua cua tung ca nhan nua. Patreon noi “tat ca creator tren platform cua chung toi deu duoc bao ve mac dinh”. Day la buoc chuyen tu “tu ve” sang “bao ve tap the”.
beehiiv — nen tang newsletter lon — cung da bat Cloudflare Crawl Control tuan truoc. Minh thay ro mot xu huong dang hinh thanh: cac nen tang noi dung lon dang dung chuan de yeu cau AI company phai thoả huan.
Cloudflare se chan mac dinh tu 15/9/2026
Neu ban chua biet, Cloudflare da cong bo ngay 1/7/2026 rang tu 15/9, tat ca domain moi tao tren Cloudflare se co Training bot va Agent bot bi chan mac dinh tren cac trang co quang cao. Search bot van duoc phep.
Dieu nay y nghia gi? Hau het website tren the gioi dung Cloudflare. Khi mac dinh la “chan”, AI company phai tu den dang xin phep — hoac tra tien — de duoc phep crawl. Cloudflare dang dao nguoc dong chuyen: tu “AI lay du lieu mien phi” sang “AI phai xin phep truoc”.
Mình nghi day la buoc di dung. Khong phai vi minh chong AI, ma vi khi AI company phai tra tien hoac thoa thuan, thi moi sinh ra mot thi trgioi that su cho du lieu creator. Khong ai lam viec mien phi ma luong dung duoc bao lau.
Creator nen lam gi ngay bay gio?
Neu ban dang dung Patreon, tin tot la ban khong can lam gi them. No da duoc bat mac dinh. Nhung neu ban co website rieng, blog rieng, day la nhung buoc minh nghi ban nen lam:
1. Kiem tra hosting cua ban co dung Cloudflare khong. Neu co, vao Cloudflare dashboard → Security → Bots → bat AI Crawl Control. Ban co the chon chan Training bot nhung van giu Search bot.
2. Neu khong dung Cloudflare, them robots.txt rules. Day khong chong duoc crawler co tinh bo qua, nhung chong duoc nhung cai tuan luat. Them User-agent: GPTBot, CCBot, Google-Extended voi Disallow: /.
3. Kiem tra server log. Xem ai dang crawl site cua ban. Mình thuong dung grep tren nginx access log de xem user-agent. Nechu gap crawler la, chan ngay.
AI company se phan ung the nao?
Day la phan minh thay thu vi nhat. OpenAI, Anthropic, Google — tat ca deu can du lieu. Nhieu du lieu hon = model tot hon. Nhung khi cac nen tang lon chan default nhu Patreon, beehiiv, va hang chuc ngan website Cloudflare, nguon du lieu free dang se het.
Mot so AI company da bat dau kiem hop dong license voi publisher. OpenAI co deal voi Reddit, Vox Media, News Corp. Google co deal voi Reddit va Reddit. Nhung day la nhuung goc nho cua toan bo internet.
Mình du doan trong 6-12 thang toi, se xuat hien thi truong “data licensing” that su — noi AI company phai tra tien cho du lieu chat luong. Creator co the ban quyen truy cap training cho AI company, giong nhu ban giay phep ban nhac cho Spotify.
Co nhung giua cho AI crawler va SEO?
Day la cau hoi ma nhieu SEOer thac mac. Minh cung. Nechu Cloudflare chan Agent bot, dieu nay anh huong gi den AI Overviews, ChatGPT search, Perplexity?
That ra day la mot phan tach ro rang. Search bot (Googlebot, Bingbot) van duoc phep. AI Overviews cua Google su dung du lieu tu Googlebot — van chay binh thuong. Nhung nhung AI company khac nhu OpenAI, Perplexity, Anthropic — neu ho muon crawl de huan luyen hoac de lam AI agent, ho se bi chan.
Minh nghi dieu nay se tao ra mot khang cuc thu 2 trong SEO: ban khong chi dua top Google ma con phai nghi den viec duoc AI “nho toi”. Va neu site cua ban bi chan boi Cloudflare, ban co the mat luong tu AI search. Day la mot tradeoff ma moi publisher phai tu quyet dinh.
Khong phai tat ca deu hong hong
Mình muon noi thang: chan AI crawler khong phai giai phap hoan hao. Crawler co the bo qua robots.txt. Scraper co the dung IP cu dan. AI company co the mua du lieu qua ben thu ba. Jack Conte noi hay nhung minh biet rang ky thuat chi la mot phan gia phap.
Nhung dieu quan trong khong phai o ky thuat. No o tin hieu. Khi Patreon — voi hang trieu creator — noi “khong”, no thuc day mot lop bao ve tu cac nen tang khac. No dat ra chuan moi: consent phai la mac dinh, khong phai opt-out.
Minh da lam viec voi nhieu creator oi nam qua. Nhu nguoi lam podcast, viet blog, lam video. Tat ca deu cung mot noi buon: “AI lay noi dung cua minh nhung minh khong nhan duoc gi.” Patreon vua lam dieu ma nhieu nguoi muon lam nhung khong co suc ma de lam mot minh.
Neu ban la creator, day la tin tot. Nechu ban la AI company, chac ban dang cuoi vo cung. Nhung minh nghi day la huong dung — va no se den voi bat ky ai lay du lieu cua nguoi khac ma khong hoi.
